MMA has been widely regarded as the fastest growing sport in the world, with organisations such as The UFC and Bellator cementing its position in the sporting community. Unlike most other sports, mixed martial arts offer’s a valuable life lesson and skill – self-defense. People get involved in the sport because they learn to be disciplined, develop healthy habits, and increase their mental toughness. This has produced a great deal of market opportunity for its MMA entrepreneurs to begin a MMA gym.
Among the best things about the MMA sector is that pupils aren’t afraid to invest money. Research by Forbes estimated that over $USD250 million is currently spent on the UFC alone every year. That amount is predicted to climb to more than $1 billion within the next five decades.
The market for MMA are mainly young men, who work full or part-time. Contrary to other marital arts pupils, they aren’t always as cost sensitive and reasonable membership fees could be billed, which makes this a sustainable long-term business. Teenagers are an increasing trend who wish to avoid being a victim of bullying. The downside is that injuries can be common in MMA, and parents are likely to be against that.
Together with the fan base for MMA rising every day, the near future for MMA tuition seems bright, optimistic and rewarding to begin an MMA gym and triumph in a martial arts firm.
The Best Way To Start A MMA Gym MMA Gym Start upward Basics
Venue: For many entrepreneurs, the ideal location to get started when starting an MMA gym would be to open at a fitness centre, dojo or through a tertiary institution. A tertiary institution is a low-risk strategy, and most likely won’t harvest much income. It could be a great start to test yourself in the teaching industry and potentially develop a loyal following. Having a loyal foundation will provide some guarantee that you will have some students before investing in a personal space.
This is also a great time to experiment with class sizes and groups. This will allow you to adapt your teaching mode, and see what ages mix well. Some health clubs will also let you instruct an MMA course inside their premises but will require a proportion of their earnings. Not only do you get interested people, the fitness itself also generates income, developing a great B2B relationship between the both of you. If this is your approach to start out with, implement an online booking system to assess how many people want to do your class. Even as a small business, investing in website design will give you great returns if done successfully.
Tips On Selecting the Ideal Location
You’ve been running courses at the recreation centers and you’re now prepared to rent your space. By this stage, you will have developed credibility in the local scene. Before proceeding, it would be wise to speak to a commercial property agent to assist in finding available locations and organizing legal assets. When picking an area for opening an MMA gym there are few distinct things that you wish to bear in mind:
Visibility: You need to be in a position people can see your MMA gym. This is an excellent opportunity to brand yourself and bring new students. It is going to make your gym accessible and easy to find.
Parking: Many of your students might want to drive to your classes, meaning it is beneficial to be in a location with available parking. On another note, you will want to be accessible by public transport. You wish to make it as simple as possible for folks to attend your courses.
If you’ve opted to rent out a space in a shopping centre, the property management agency assigned to it can be contacted and spoken too, so you can negotiate terms and conditions.
Cost of Rent
The last thing you want to do is overpay your rent. Generally speaking, it is far better to lease a smaller location at a cheaper rate and run more courses, than it would be to hire a larger space and operate fewer classes. Maintaining control of your expenditures is essential when your martial arts company will succeed and lease will be among the biggest of them.
Equipping Your MMA Fitness Center
When you open an MMA Gym, make it a policy when taking fresh students that they will need to invest some money into their own equipment. This will include personal sized gloves, and hand wraps. If competitive, a mouth guard is highly recommended. This can save you a large quantity of money in upfront expenses, but you should have an inventory of gloves for those who do not own a pair.
In case you have been running courses at a local rec centre, you should use a percentage of the course charges to invest back into equipment. From the time you transfer your martial arts company to some other place, you should have some gear.
The significant expense lies in the fundamental gear your MMA gym will require, which will include boxing bags, grappling dummies and speed bags. The quantity of equipment you buy will depend on your course dimensions. One of the benefits of running smaller classes, more often is that you will not need as much gear, in comparison to a larger class.
Marketing Your Martial Arts Business
Advertising your MMA health club isn’t a one-off endeavour, it will be part of your marketing strategy indefinitely. You ought to be promoting and marketing your MMA fitness center on a constant basis. After launching an MMA gym, you’ll have to acquire new students to replace the ones that resign. You will also want to have flyers and print media for notice boards. Wherever possible, you will want to encourage word-of-mouth advertising from your students, as they may have friends interested in signing up.
Online Marketing:
Online advertising has become very significant in having your business known. Some procedures you should run is:
– Put your MMA gym on local listings
– Run a Google Adwords campaign
– Have your clients write positive testimonials
– Create social media accounts and secure the relevant account name
Fee Plan
Implement a system in which your pupils sign a contract which locks them in for a particular length of time. 3, 6 and 12-month contracts are generally best. You should provide monetary incentives in the shape of lower prices to register to your 12-month contract. If they are tentative, offer a free class so they can gauge your services.
Launching an MMA Gym
MMA is a growing sport with increasing amounts wanting to participate, beginning an MMA gym requires planning and research before launching. Assessing your client group, selecting the proper venue, location, and fee structure aids in making the ideal choices for when you begin an MMA gym business. Advertising your martial arts company to catch the growing enthusiasm for studying MMA abilities is crucial. Constant dedication to successful advertising must put your gym in the public light for bringing new clients and is essential for continuing business development.
